Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Be Dandy | Country: France
“The first cotton label on the market, it evokes the craftsmanship and the fragility particular to the world of luxury. In a competitive whisky market, Orcines is thought of as the noble and sincere result of the work from a spirit selector. Functional, the label design is inspired by experts’ tasting notes.”
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The “Zafferano del Re” logo features a contemporary depiction of King Alaric’s face framed within an irregular circle, evoking the design of ancient gold coins. Each package enhances this historical connection with a treasure map included inside, tying back to the legend of Alaric’s buried treasure.
“Intertype Studio unveils Grey Goose Altius, a new ultra-premium vodka. Innovative packaging design features a glacial mountain, capturing the wonder of the French Alps and embodying its sub-freezing filtration process.”
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Discover Maison de la Muse, an experimental project meshing traditional winemaking with modern AI design. Witness the creation of a vibrant, abstract label for an organic Chardonnay, using AI tools like Midjourney for image generation.
Catador Itinerante, an independent bottler, offers unique global whiskies, each with a distinct decorative stamp indicating its origin. Curated by Jacomy & Mayne Studio, the collection tells stories through each bottle’s design.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Be Dandy | Country: France
“The first cotton label on the market, it evokes the craftsmanship and the fragility particular to the world of luxury. In a competitive whisky market, Orcines is thought of as the noble and sincere result of the work from a spirit selector. Functional, the label design is inspired by experts’ tasting notes.”
