Designed by: PepsiCo Design & Innovation
Country: United States

Oreo And Friends Packaging Design

1

Designed by: Saatchi & Saatchi MEA | Country: United Arab Emirates

According to Rover.com, Oreo “is the 6th most popular name for black-and-white-colored pets.” Oreo has partnered with K9 Friends and Yanni Animal Welfare, two of the biggest pet rescuers in the region, to help its “furry namesakes in the United Arab Emirates (as well as their friends not named Oreo) to find a home.”

Ilona Morozova, Marketing Manager, Biscuits at Mondelez International, mentions:

“When we realized so many pets are named Oreo, we knew we had to find a way to give back. Partnering with two of the biggest rescues in the region has been an honor and we can’t wait to help some animals find the forever home they deserve.”

Oreo And Friends Packaging Design
Oreo And Friends Packaging Design
Oreo And Friends Packaging Design
Oreo And Friends Packaging Design
Oreo And Friends Packaging Design

The Packaging

Oreo’s new packaging design in monochrome “resembles three animal kennels”: dog, rabbit, and cat. The illustrations for Oreo’s new identity were created by Saatchi & Saatchi MEA, a Dubai-based advertising agency.

“In a country so heavily populated by expats, pet abandonment is a real issue as people often leave Dubai suddenly for new jobs and visa reasons,” says Sebastien Boutebel, Chief Creative Officer, Saatchi & Saatchi. “When we heard that a lot of black-and-white pets named after the beloved Oreo cookie were coming up for adoption, we were inspired to launch ‘Oreo & Friends’.”

1

Get the latest packaging design inspiration in your inbox:

Popular designs

Pure Persian Honey

When we look closely at honey packaging, they are almost all in the usual format, and the ultimate in creativity is that

Over the wave

This Kombucha originates in Lombok, Indonesia, where its paradise beaches attract hundreds of surfers eager to ride the waves. When you surf,

Designed by: PepsiCo Design & Innovation
Country: United States

Oreo And Friends Packaging Design

1
Oreo Cat

Designed by: Saatchi & Saatchi MEA | Country: United Arab Emirates

According to Rover.com, Oreo “is the 6th most popular name for black-and-white-colored pets.” Oreo has partnered with K9 Friends and Yanni Animal Welfare, two of the biggest pet rescuers in the region, to help its “furry namesakes in the United Arab Emirates (as well as their friends not named Oreo) to find a home.”

Ilona Morozova, Marketing Manager, Biscuits at Mondelez International, mentions:

“When we realized so many pets are named Oreo, we knew we had to find a way to give back. Partnering with two of the biggest rescues in the region has been an honor and we can’t wait to help some animals find the forever home they deserve.”

Oreo And Friends Packaging Design
Oreo And Friends Packaging Design
Oreo And Friends Packaging Design
Oreo And Friends Packaging Design
Oreo And Friends Packaging Design

The Packaging

Oreo’s new packaging design in monochrome “resembles three animal kennels”: dog, rabbit, and cat. The illustrations for Oreo’s new identity were created by Saatchi & Saatchi MEA, a Dubai-based advertising agency.

“In a country so heavily populated by expats, pet abandonment is a real issue as people often leave Dubai suddenly for new jobs and visa reasons,” says Sebastien Boutebel, Chief Creative Officer, Saatchi & Saatchi. “When we heard that a lot of black-and-white pets named after the beloved Oreo cookie were coming up for adoption, we were inspired to launch ‘Oreo & Friends’.”

https://vimeo.com/741786731

1
Previous slide
Next slide

Explore more great package design

Get the latest on packaging design in your inbox: