FFFFOUD this design. It looks to be a concept of some sort as I couldn’t find any reference on the Oriel Wines website. If anyone has any info about this work please let us know. Jesse gave us the heads up that this work was done by Julia Hoffmann at Pentagram.
Lush Beer Packaging Design by Blackmoon Studios Illustrating the Evolution of Vietnam’s Beer Market
“Vietnam’s beer market is shifting towards lighter options, driven by younger, health-conscious consumers. Breweries are responding with new products and refreshing package designs that balance tradition with modern lifestyle demands.”