Designed by Wink | Country: United States | Font used: Adobe Garamond
“A packaging system for a Target owned-brand product line of dietary supplements. The tone and feel needed to reflect the current big-picture direction of the Target pharmacy (in which the supplements are sold) which was leaning more towards an organic/holistic approach to pharmaceuticals and health maintenance. By nature, the vitamins need to communicate a lot of information (and in multiple layers) with very limited real estate. The solution, was to strip away any and all pretense (decoration) in favor of a straightforward organizational structure. With the emphasis isolated on content and hierarchy, the typography is therefore forced to carry the load evoking a sense of traditional apothecary mixed with a hint of modernity via its relatively bright (retail) color palette of accents.”
