Designed by: PepsiCo Design & Innovation
Country: United States

Pacharán Pamplonica

1 Minute Read

Designed by Contrabriefing | Country: Spain

“Licores Baines reinvents the traditional world of its most famous liquor with Pacharán Pamplonica, a new drink targeting young people that provides a visual challenge on finishing the bottle: the special proposal appears on the inside of the rear label, “El Puto Amo”.”

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Food that's every bit as simple as a hunter on

Designed by: PepsiCo Design & Innovation
Country: United States

Pacharán Pamplonica

1 Minute Read

Designed by Contrabriefing | Country: Spain

“Licores Baines reinvents the traditional world of its most famous liquor with Pacharán Pamplonica, a new drink targeting young people that provides a visual challenge on finishing the bottle: the special proposal appears on the inside of the rear label, “El Puto Amo”.”

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