Designed by: Van Heertum Design VHD | Country: Netherlands
Beef & Steak makes ordering online easy. From South American beef to Wagyu, the online meat store has a range of mouthwatering and fresh meats. In addition to loose meat, Beef & Steak boasts of creating several meat packages.
“They want people to be able to enjoy their high-quality products at home without having to go to the butcher. As experts in the field of meat, they know exactly where to get the best quality flank steaks, T-bone steak, lamb but also poultry for their customers.”
The packaging
Beef & Steak partnered with Van Heertum Design VHD, a Tilburg-based award-winning ad agency, to create the packaging designs for the different condiments of the brand. The agency used a combination of red, black, and white to create designs that would easily stand apart from the crowd while sitting on the shelf of a store.
“This dry rub line consists of 3 different flavors: Ashes 2 Ashes, Braai Sout and Dust 2 Dust. In the packaging we chose to work with clear shakers and black lids and labels to create a big contrast with the product itself.
With a centralized logo we further are working with the product color in the labels where we only work with text and words to create a new eye-catching graphic design style. A completely new look and feel for the category.”
