Created by Betina Uzcudun and Paulo Escobar in Maule Valley, Chile, Casanegra began its journey in 2011. Betina and Paulo walk the rugged yet beautiful terrain identifying different spices which would eventually find their way into the White and Rosso Vermut bottles.
“This project started in 2011 as an experiment. These two nature guardians started mixing different spices to make a beverage that would represent the native forest flavors.
They tried many recipes until they found the best match for their Vermut. When they were comfortable with the result they started making some friends try it. The rest is history…”
Betina and Paulo collaborated with the Mendoza-based creative agency, Zig Design Studio, to create compelling packaging designs for the brand. The illustration on the label depicts the beautiful surroundings of the distillery.
“Since the elaboration is sustainable and respectful of the environment we wanted to give this label a soft and colorful look and feel where people can see between the leaves.
Something that we wanted to show in the illustration was the cozy way they are used to live up in the forest. The cabin is surrounded by many different trees and bushes. The smokey chimney on the rooftop and the different kinds of leaves that you can find over there give us that idea.”