The Covid-19 pandemic changed the minds of the people in many different ways. People around the world, now more than ever, are inclined to buy health-related products that heal the body and the mind. Boflour, a Thailand-based company, boasts of producing products that heal the body and the mind.
“Green bananas are full of fiber which is good for people with digestive and bowel problems. It is especially beneficial for people with IBS and constipation. It is loaded with potassium, which acts as a vasodilator… Green bananas need to be cooked for better absorption of nutrients. If our health is good our mind will be good too. That’s the thing we believe.”
With watercolor illustrations and cute little animals preparing cookies and brownies, the packaging has the ability to strike a chord with the customers.
“We used the watercolor illustration style to make the mood of a storybook. Create the visual of a cute animal that enjoys making brownies and cookies that depend on the function of the flour. We choose the fox and little deer because both of them represent clever and lively. And make a difference from the flour’s packaging in the market that we are different from their brand position with the process, value, and emotion of the brand being.”