The world is becoming more and more health conscious, especially after the Covid-induced pandemic. Gone are the days when glamorous TV ads could tempt customers to buy products. Consumers from all over the world want organic food, free of preservatives and other harmful chemicals. Crispy Jam is a range of organic, preservative-free jams that can easily find their place in a customer’s pantry. Made only from select fruits, Crispy Jam is all set to give customers a pleasant surprise.
“This jam can be eaten for breakfast, lunch or dinner. The jam comes in a variety of flavors – strawberry, peach and mango…”
“The ‘Crispy jam’ range includes jam, peanut butter, compote, loukoumi and spoon sweet.”
Crispy Jam partnered with Katerina Theodosiadou, a Thessaloniki-based graphic and web designer, to create packaging designs that would highlight the organic nature of the products. Katerina also worked on showcasing the special personality of the products on the packaging labels.
“The label uses a vibrant color palette that highlights the fruit of each package. With that color palette and that graphic concept that flees from the traditional achieved endowed product of a special personality.”