Azadeh Momeni Sani, a Mashhad-based graphic artist, created the packaging design for Diara Candy.
Apart from its sweet taste, saffron rock candies have an array of health benefits. From improving bowel movements to soothing the throat, saffron rock candies are loaded with beneficial properties.
Azadeh created the packaging designs to highlight “the product’s value and quality.” Furthermore, the creative artist used her creativity to increase the brand’s shelf value.
“Creativity in packaging makes it attractive and attracts the attention of the audience. It also guarantees sales and customer attraction. One of the most important sales factors in commercial markets is attention to design and packaging
The creative design of a product makes your product attract the attention of the audience at the first glance among the shelves of a store, and after purchase, your product and its packaging will remain at home for weeks or months.”
In addition to the geometric motifs in the background, the graphic designer uses an authentic Iranian plant theme to highlight the country’s identity and values. The green and blue color palettes enhance the look and feel of the packaging.
“The use of Iranian Nastaliq fonts in the design of this product is also used for the traditionality of the work and being Iranian
Another point to consider is using the real picture of saffron flowers to show the saffron nature of the plant and also to create a sense of the product’s value and quality.”