Whether you are a musician, a filmmaker, or a graphic designer, once you get a creative hunch, you become restless as long as you don’t see it materialize. The packaging design for the fictional East Point Coffee, created by the talented graphic artist Brett Lair, was born out of the desire to express his creative hunch on paper.
The creative artist mentions:
“While I’ve never been to the East Coast of Canada (it’s on the bucket list!), I’ve had this idea floating around for a while now. I wanted to come up with an East Coast/lighthouse inspired identity and see how that could play out with various identity assets, branding and a lineup of products for packaging.”
The centerpiece of the packaging design is the lighthouse. Just below the Lighthouse is the East Point Coffee wordmark. Each flavor has been assigned a color, making it easier for the customers to choose their favorite pack. For example, the mix of Cocoa, Maple, and Red Apple comes in a red pack, whereas the blend of Caramel, Chestnut, and Honey comes in a green package.
“Once I had the name, various identity lockups, and tagline sorted out and designed, I got into the design for the coffee pouch packaging. The waves from the identity were used to add color and separation to the bag where the name and flavor notes are displayed, while the angled stripes from the lighthouse create the pattern on the side.”