The food landscape is rapidly changing. Consumers have begun to realize the role of food in their lives. Factors such as the pandemic, sustainability, and global warming have led to consumers choosing healthy food products.
Eden is an environmentally focused brand whose mission is to create food products made out of 100 percent naturally sourced ingredients.
Clara Pernici mentions:
“Eden is a hypothetical brand of smoothie with a young, sparkling and environmentally conscious target that pays particular attention to carefully selected BIO raw materials and to the product containing only 100% juice and pulp, without the addition of sugars, obtained with a production process that respects the environment.”
Clara wanted to highlight the natural and young product through its packaging design. The packaging label exudes beauty through its color palette and illustrations.
“Eden is the purest representation of heaven on earth and the well-being of the human being, which draws nourishment from it.
Eden in packaging becomes the protagonist through the symbol of the tree of life, surrounded by fruit, which is raw material and nourishment. The result is able to represent a living, natural, colorful and young product.”