Designed by: Studio Ethur Ethur | Country: US
Located in Paso Robles, California, Tooth & Nail Wine Company is one of the leading distilleries in the country in terms of “themes of nature, adaptability, and the forces that drive” human beings.
“Leaning into the themes of nature, adaptability, and the forces that drive us, Tooth & Nail is determined to bring a unique decadence to the table. Led by winemaker Jeremy Leffert, our process accentuates the character of our product instead of obstructing it. The results are wines that are as adaptive and exciting as the journey we take in crafting them.”
The packaging
Tooth & Nail combined its forces with Studio Ethur Ethur, a San Luis Obispo-based creative agency, to create packaging designs for the company’s new line of wines—The Squad. A combination of vibrant color palettes and typography increases the shelf value of the product. Furthermore, it highlights the spirit of the new brand.
“The combination of vibrant color palettes, gold foil, and resolute characters were elemental in bringing forth a bottle that stands out from the crowd. To bring the project to the next level, Tactic Studio out of San Francisco partnered with both teams to work hand-in-hand to bring an visceral Augmented Reality experience to the Tooth & Nail wines, each bringing a unique personality to the character & varietal. Sustainably grown, high in character and digitally alive—you can taste the future of wine.”
