Global Fruits And Nuts collaborated with Azadeh Momenisani, a Mashhad-based creative artist, to create compelling designs for Ideal Natural Snacks: the company’s new line of products. According to the creative artist, the packaging is an essential aspect that plays a vital role in fostering brand recognition. In addition to protecting and maintaining the hygiene of the products, packaging goes a long way in establishing brand awareness.
“The only way to attract the attention of consumers to use a product and buy it is to use attractive packaging. Creating attractive packaging for a product with special features, such as colors related to the product, creating packaging that fits the product’s application, designing a packaging form suitable for the product and how to place it on the shelf, affordability of the packaging…”
For the packaging, Azadeh used minimal design elements and an attractive color palette to highlight the naturalness of the product. The creative artist also used vector images to drive the attention of the customers to the product when it sits on a shelf.
“Also, using a vector image of the farm in the background is to show its naturalness. The packaging of this product is specially done and if the number of products increases, the type of product and its color will change according to the desired product. English fonts have been used in this packaging because it is for export, and considering the weight of the product and its position among other competitors, this type of packaging, i.e. cellophane packaging, has been used.”