Mädchen Wein teamed up with the Berlin-based design agency, Franziska Böttcher Studio, to create packaging designs that would highlight the power of conversation. The wine brand recognizes and celebrates beautiful conversations with our girlfriends.
“A glass of wine can make a good talk become a great one. This wine is for all those great talks with our girl friends – the sad and the happy ones, the silly and the serious ones, the calm and the furious ones. For all the situations life throws at us: new and lost loves, good and bad work days, new adventures, old wounds and great celebrations. It’s not an „a girls make cute wine for girls“-wine. It’s a wine with character for real talks between real women. A true Mädchen Wein (girls wine).”
The design agency used a combination of red and pink, which gives the brand a contemporary touch. Furthermore, the grid of red lines makes the brand look more serious. The typography compliments and accentuates the look of the beer brand.
“On the label pink and red are coming together in a vibrant, fun and very contemporary way. A grid of fine red lines adds structure to the design and gives it a more serious and grown up look. These elements are accompanied by bold yet elegant typography that is full of character and strength – embodying the strength of all the women coming together having these wines. A small and lovely detail is the golden seal that says „lots of love inside“ – referring to the craft and devotion of the winemakers as well as to the friendships the wines are lucky enough to witness.”