Usually served cold, meze is a selection of appetizers popular in Lebanon, Syria, Greece, Turkey and Jordan, among others. Talking Packs, a Turkey-based creative agency, wanted to create tasteful designs that would visually communicate the array of flavors of Gusto Meze to the customers and potential buyers. The minimal designs appear perfect for the US and the Canadian market.
“We used a simple and understandable design language on textured paper, so you can feel the naturalness as soon as you touch them. We also ensured that the unique color of the product could be seen easily through the jar.”