ShakePlus, a Netherlands-based natural dietary supplement brand, is known for creating products that help customers lose and maintain weight. ShakePlus products do not harm health in any way since the company avoids using any unnatural ingredients. The brand uses fresh strawberries, coffee, and cocoa in their products making the them healthy and tasty.
ShakePlus teamed up with MarkaWorks, an Antalya-based design agency, to create compelling packaging designs for the brand.
“It was decided to use a classic font type for a timeless look and convenience. At the same time, to show the naturalness of the products, we created a color palette out of green and fruit-associated color shades. To be exact, we used the colors of the products and ingredients that the ShakePlus products are made of.”
MarkaWorks based its packaging design ideas on the aroma of each product. Varied illustrations and symbols are used on the label that connects the content with the flavors. The simple layouts and color schemes make the packaging designs stand apart from its competitors.
“For the packaging labels, we used a simple layout, including icons for better understanding. We used cursive font for the names of the flavors, to highlight them and draw the attention of the viewers.”