Designed by: Seymourpowell | Country: UK
Woodcutter’s Daughter whiskey, the latest from Silent Pool Distillers, is all set to rock the global markets. The uniqueness of the brand lies in its blend. Woodcutter’s daughter is a blend of British and American whiskey.
“Woodcutter’s Daughter Rye Whiskey is the latest product to launch from drinks industry disruptors Silent Pool Distillers. Tearing up the rule book creating a blend of British and American whiskey, distilling talent on both sides of the Atlantic allowed total creative freedom from whiskey traditions and customs when designing for this innovative product.”
The packaging
Silent Pool Distillers partnered with Seymourpowell, a London-based innovation and strategic design company, to create a visual language that would “purposely ‘go against the grain.’”
The packaging design for the new brand was inspired by the landscape of English Surrey Hills and the dynamism of the New York metropolis. The designs are bold and contemporary that have the firepower to attract new customers.
“Weaving around the silhouette on the neck label, stylised illustrations of the native flora and fauna that surround the Silent Pool are shown. These are depicted in warm copper tones, embellished with hot foil stamping. This ethereal location also inspired the batch name for the first whiskey, Speckled Wood.
Allison Spence, Creative Director, Brand, Seymourpowell commented: ‘We were delighted to work with Silent Pool once again on their latest addition to the distillery’s portfolio. We wanted to create an identity that does justice to Silent Pool’s stand-alone, premium whiskey brand – one that could distinctively share its own mythical narrative iterated through the colour palette, tones and typography.’
Ian McCulloch, Owner Silent Pool Distillers commented: ‘Our approach to this whiskey, which is a limited edition, was to deliver a brand identity that embodies the product’s narrative, as well as the work invested in it. Seymourpowell has developed a character and spirit that fits dynamically into our premium portfolio.’”
