Designed by: Vault49 | Country: US
Beliv, one of South America’s top bevtech companies, boasts of its presence in 35 countries. Big Easy Kombucha is one of forty brands the bevtech company owns.
Big Easy Kombucha is a range of probiotic drinks with multiple health benefits.
Jonathan Kenyon, Co-Founder of Vault49, mentions the following:
“Kombucha is big business – in soft drinks and the health and wellness industry. Where most competitor brands focus on kombucha products only, Big Easy has an entire range of artisan, small-batch probiotic drinks that are just as delicious as they are good for you. Already established in parts of the US, Big Easy was primed for growth into new markets. To maximize this opportunity, the brand needed a new look for one of its ranges, with a firm emphasis placed on flavor.”
The packaging
The bevtech company teamed up with Vault49, a New York City-based design agency, to redesign the packaging of its Big Easy Kombucha range. The previous designs were repetitive and failed to communicate the benefits of the probiotic drink. Vault49 worked closely with the company to simplify the design and the name.
“‘Flavor can sometimes be compromised in probiotic ‘good for you’ drinks. Big Easy does not have this problem; the brand and products are easy drinking and about combining the joy of flavor with natural health benefits,’ explained Sam Wilkes, Creative Director at Vault49. Sam continued, ‘Our design idea was ‘jam-packed with joy’, a creative expression that reflects the experience of every delicious sip. Taking a graphical illustration-led approach, we dialed up the flavor cues. Each ingredient has been hand-drawn with imperfect edges to represent that the drinks are 100% natural. Our addition of subtle textures makes the designs feel even more organic and artisan, just as the drinks are.’
Each hero fruit is surrounded by additional hand-crafted illustrations. Whole fruits and cross-sections sit amongst flowers, roots, and leaves, all adding to the flavor stories of each drink. Joyful yellow ‘sparkles’ are juxtaposed against the flavor illustrations, representing the fermentation process and kombucha’s naturally-occurring fizziness.”
