Balance Me is a UK-based award-winning skincare brand that seeks to “enhance skin’s natural beauty and inspire wellbeing.” Founded in 2005 by sisters Rebecca and Clare Hopkins, Balance Me’s products are easily available on their official website.
The company teamed up with the Wheatley-based design agency Maxipos to enhance its packaging. The idea behind the packaging redesign was to highlight the company ethos, which would allow the brand to reach out to new customer segments.
Maxipos mentions the following:
“We had a task to design a circular card tube to pack their travel kits and scented candles into. Balance Me had also an eco packaging strategy, so we needed to come up with something that should be produced using recyclable materials. After extensive research to find just the right factory, we provided plain samples from our UK-based supplier so that Balance Me could test the quality and style of the tube.”
After several trials and errors, the creative agency devised an ingenious design: scented candle cardboard tube packaging. The new packaging “featured two circles that would be split in the middle by the two halves of the tube.”
“…To ensure the artwork was displayed seamlessly, we suggested a butt jointed cylindrical card tube with an inner spigot making the lid and bottom align when closed.”
“The card tubes were wrapped in uncoated paper for a natural finish and the total quantity was split between four different artworks representing various product lines…”