Designed by: PepsiCo Design & Innovation
Country: United States

Packaging Redesign Of Ilsan Brand Jam

Designed by: Onebook Design Studio | Country: Taiwan

Ilsan, a top-selling jam brand in Taiwan, has been in the market for decades. However, the jam brand decided it was time to change its packaging with the evolving taste of the consumers.

The company approached Onebook, a Taiwan-based design studio, to overhaul its current packaging design.

The new packaging follows the brand’s spirit: “to make every bite of jam a fresh one.” Each flavor comes with a unique packaging that visually communicates the taste to the consumers. The inspiration of the image comes from the combination of elegant and simple spoon and delicious fruit, presenting a natural bite of delicious mood.

Packaging Redesign Of Ilsan Brand Jam
Packaging Redesign Of Ilsan Brand Jam
Packaging Redesign Of Ilsan Brand Jam
Packaging Redesign Of Ilsan Brand Jam
Packaging Redesign Of Ilsan Brand Jam
Packaging Redesign Of Ilsan Brand Jam

The packaging

The unique packaging is rich in shelf value. The jam jars are designed in a way that they easily attract customers when they are sitting on a shelf of a store. Fuji Apple Jam, for example, has the image of apples on the label, communicating everything about the brand in the simplest way possible. Customers and potential buyers can easily understand what the brand is all about. The packaging is simple and minimal yet powerful.

Get the latest packaging design inspiration in your inbox:

Popular designs

Pepsi Introduces Limited Edition Peach and Lime Flavors

Pepsi launches its summer BBQ campaign with new limited-edition flavors, Pepsi Lime and Pepsi Peach, designed to complement the festive, smoky essence of outdoor grilling. These vibrant, fruit-inspired designs not only promise a refreshing taste but also stand out with their visually appealing packaging, capturing the essence of summer.

Laphroaig’s Wellington Boot-Inspired Gift Packaging Design

Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.

Designed by: PepsiCo Design & Innovation
Country: United States

Packaging Redesign Of Ilsan Brand Jam

Ilsan-brand-jam-D

Designed by: Onebook Design Studio | Country: Taiwan

Ilsan, a top-selling jam brand in Taiwan, has been in the market for decades. However, the jam brand decided it was time to change its packaging with the evolving taste of the consumers.

The company approached Onebook, a Taiwan-based design studio, to overhaul its current packaging design.

The new packaging follows the brand’s spirit: “to make every bite of jam a fresh one.” Each flavor comes with a unique packaging that visually communicates the taste to the consumers. The inspiration of the image comes from the combination of elegant and simple spoon and delicious fruit, presenting a natural bite of delicious mood.

Packaging Redesign Of Ilsan Brand Jam
Packaging Redesign Of Ilsan Brand Jam
Packaging Redesign Of Ilsan Brand Jam
Packaging Redesign Of Ilsan Brand Jam
Packaging Redesign Of Ilsan Brand Jam
Packaging Redesign Of Ilsan Brand Jam

The packaging

The unique packaging is rich in shelf value. The jam jars are designed in a way that they easily attract customers when they are sitting on a shelf of a store. Fuji Apple Jam, for example, has the image of apples on the label, communicating everything about the brand in the simplest way possible. Customers and potential buyers can easily understand what the brand is all about. The packaging is simple and minimal yet powerful.

Previous slide
Next slide
Get the latest on packaging design in your inbox: