Panettone

by Chris Zawada
November 12, 2008
684

“For their first Christmas, newly established printers Greenford Printing wanted a memorable way to promote their business and at the same time wish their valued clients a ‘Merry Christmas and Happy New Year’.

By building on the familiar language of colour specification, Pantone swatches initiated the main theme for our concept. ‘Panettone’ created a colourful twist on the traditional Italian Christmas cake.

The Panettone boxes arrive as a set of 5, featuring special dates from Christmas Eve to New Years Day, each one representing a different Pantone colour.

A big hit in the 2007 McNaughton Review, the design was Joint Winner in the Direct/Promotional category and Highly Commended in Packaging.”

Get the latest packaging design inspiration in your inbox:

Popular designs

Exploring the Art of Kyrgyzstan’s Dried Fruits Packaging Design

February 17, 2024

Explore the intricate packaging design for Kyrgyzstan’s dried fruits, striking a balance between simplicity and originality. The design showcases the product’s purity and artisanal touch, offering an authentic taste experience.

Exploring the History and Packaging of Jianliang Yuanjiu Spirit

February 12, 2024

Explore the history and unique packaging of Jianliang Yuanjiu Spirit, a cheap ration spirit from Jianli County, China. Produced by the Jianli Grain and Wine Co. Ltd., this spirit tells a tale of ancient tradition and resilience.

Inverey: A Unique Barrel-Aged Scottish Gin Packaging Design

January 30, 2024

Inverey stands out with its image that captures the essence of the rugged Highland countryside. Breaking away from the norm, the label design does not feature the traditional tartan. Instead, it presents an organised structure of intertwining circles, rhombuses, four-pointed stars and dots born out of their intersection.

Elijo Creer: An Uplifting Wine Label Design Inspired on the Qatar 2022 World Cup

March 22, 2024

Explore “Elijo Creer” (I Choose to Believe), a project inspired by the 2022 Qatar World Cup. Transcending a single event, it promotes a proactive mentality and positive philosophy of life through a carefully crafted calligram.

Art Meets Craftsmanship in BrewBeak Beer Series Packaging Design

March 11, 2024

“BrewBeak Beer Series Packaging Design artfully fuses craftsmanship and art, reflecting the brand’s philosophy and the beauty of nature. Through minimalist design and bird-themed illustrations, each package uniquely represents different beer varieties, creating a memorable and sophisticated brand identity.”

Chad Michael Studio Designs Stone Street Packaging Design for Jackson Family Wines

April 18, 2024

Discover the bespoke bottle design by Jackson Family Wines and

Revolt: An Innovative Blend of Tradition and Modernity in Beverage Packaging Design

April 17, 2024

Revolt, the trailblazing brand under Truangle, unites modernity with tradition

Revamping Brand Identity: Neltner Small Batch Redesigns Packaging for Aglamesis Bros Ice Cream Parlor

April 17, 2024

Explore the refreshing brand identity and package design for Cincinnati's

Food Packaging Design

Panettone

by Chris Zawada
November 12, 2008
684

The Panettone boxes arrive as a set of 5, featuring special dates from Christmas Eve to New Years Day, each one representing a different Pantone colour.

A big hit in the 2007 McNaughton Review, the design was Joint Winner in the Direct/Promotional category and Highly Commended in Packaging.”