Designed by: PepsiCo Design & Innovation
Country: United States

PanPan

Updated on January 16th, 2010  |  
1 Minute Read

panpan1

Designed by Rocío Martinavarro | Country: Spain

“Visual Identity for a new artisan bakery chain in Valencia, Spain. Contemporary reinterpretation of the traditional ear of wheat, the bread’s main ingredient, to form a pattern that is easily recognizable. The brand instantly stands out among the average bakeries that use literal illustrations of wheat in their visual identity. The ear wheat pattern also reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, used to build stone ovens in the past.

The naming concept of PanPan is based on word repetition in order to emphasize authenticity. Bread bread, as in real bread. This system is carried throughout most packaging materials under one slogan with double meaning: “PanPan. You will repeat”.

panpan2

panpan3

panpan4

panpan5

Popular designs

The Quest

Designed by Studio Lost & Found | Country: Australia “The Quest wine labels were designed for Margaret River producer Chalice Bridge Estate.

Hint Water

Designed by Helen Shaw | Country: Canada “Package redesign emphasizing the purity and clarity of the product, designed in a minimalist style

CK One & CK Be Bottle MP3 Players

Thanks to Lovely Package® reader Thelma for giving us the heads up on this. “As a fragrance alone, CK One would probably not be

Designed by: PepsiCo Design & Innovation
Country: United States

PanPan

1 Minute Read
panpan1

panpan1

Designed by Rocío Martinavarro | Country: Spain

“Visual Identity for a new artisan bakery chain in Valencia, Spain. Contemporary reinterpretation of the traditional ear of wheat, the bread’s main ingredient, to form a pattern that is easily recognizable. The brand instantly stands out among the average bakeries that use literal illustrations of wheat in their visual identity. The ear wheat pattern also reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, used to build stone ovens in the past.

The naming concept of PanPan is based on word repetition in order to emphasize authenticity. Bread bread, as in real bread. This system is carried throughout most packaging materials under one slogan with double meaning: “PanPan. You will repeat”.

panpan2

panpan3

panpan4

panpan5

Previous
Next