Designed by: PepsiCo Design & Innovation
Country: United States

Perintö

1 Minute Read

lovely-package-perinto-6

Designed by Butcher & Butcher | Country: New Zealand

“DeVANS Modern Breweries approached Butcher & Butcher with a new product development that challenges traditional concepts in beer. They created a fruit flavoured beer that would challenge existing category norms in the market. We worked closely with Devans to create a contemporary beer brand that would inspire a new generation of beer lovers in India.

We focused on a key aspect of the product to inform our design decisions and align our design thinking, and from this created two guiding principles:1. Challenge Tradition 3. It should still look like a beer.

The design direction came from the name itself, with Perintö being Finnish for heritage. From here we subtly combined other European and Indian iconography to create a postmodern collection of elements; challenging tradition and expected juxtapositions of cultural iconography. The Perintö personality is one unafraid of challenging the past — high spirited, adventurous, curious and proudly spontaneous. The result was a dynamic, colourful collection of beer flavours with a delightfully adventurous feel.”

lovely-package-perinto-4 lovely-package-perinto-3 lovely-package-perinto-9 lovely-package-perinto-7 lovely-package-perinto-5 lovely-package-perinto-8 lovely-package-perinto-1 lovely-package-perinto-2

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Designed by: PepsiCo Design & Innovation
Country: United States

Perintö

1 Minute Read
lovely-package-perinto-6

lovely-package-perinto-6

Designed by Butcher & Butcher | Country: New Zealand

“DeVANS Modern Breweries approached Butcher & Butcher with a new product development that challenges traditional concepts in beer. They created a fruit flavoured beer that would challenge existing category norms in the market. We worked closely with Devans to create a contemporary beer brand that would inspire a new generation of beer lovers in India.

We focused on a key aspect of the product to inform our design decisions and align our design thinking, and from this created two guiding principles:1. Challenge Tradition 3. It should still look like a beer.

The design direction came from the name itself, with Perintö being Finnish for heritage. From here we subtly combined other European and Indian iconography to create a postmodern collection of elements; challenging tradition and expected juxtapositions of cultural iconography. The Perintö personality is one unafraid of challenging the past — high spirited, adventurous, curious and proudly spontaneous. The result was a dynamic, colourful collection of beer flavours with a delightfully adventurous feel.”

lovely-package-perinto-4 lovely-package-perinto-3 lovely-package-perinto-9 lovely-package-perinto-7 lovely-package-perinto-5 lovely-package-perinto-8 lovely-package-perinto-1 lovely-package-perinto-2

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