Designed by: PepsiCo Design & Innovation
Country: United States

PICNIC

Updated on May 21st, 2014  |  
1 Minute Read

PICNIC

Designed by TAXI | Country: Canada

“The challenge: When our client came to us he knew Toronto was hungry for a grab-and-go lunch spot that focused on fresh, quality food. He came to us with a big ask and a clean slate: create a retail brand from scratch that breaks through the competitive quick-serve food service category.

The approach: Busy people want food that’s delicious, unpretentious, and affordable, so we gave them a PICNIC. It’s a brand name that stands for the kind of quality and charm you’d find in your own wicker basket on a sunny day in the park. And drawing inspiration from a classic picnic staple, the watermelon, we developed collateral pieces as fresh and fun as the food.”

PICNIC

PICNIC

PICNIC

PICNIC

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PICNIC

1 Minute Read
lovely-package-picnic-2

PICNIC

Designed by TAXI | Country: Canada

“The challenge: When our client came to us he knew Toronto was hungry for a grab-and-go lunch spot that focused on fresh, quality food. He came to us with a big ask and a clean slate: create a retail brand from scratch that breaks through the competitive quick-serve food service category.

The approach: Busy people want food that’s delicious, unpretentious, and affordable, so we gave them a PICNIC. It’s a brand name that stands for the kind of quality and charm you’d find in your own wicker basket on a sunny day in the park. And drawing inspiration from a classic picnic staple, the watermelon, we developed collateral pieces as fresh and fun as the food.”

PICNIC

PICNIC

PICNIC

PICNIC

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