“Introducing an ancient South American brew to coffee-addicted North Americans comes with its challenges. But a pair of Boulder-based entrepreneurs knew they were on to something big when they discovered the magic of maté, and they wanted others to experience it too. To do it right, they knew they needed a brand strategy that captured people’s imagination and sparked interest in this healthy alternative beverage.
Keeping in mind the product’s hip, active and health-conscious audience, Brand Engine infused a sense of magic, playfulness, and a hint of irreverence into the brand strategy, the name and identity. The resulting brand—Pixie Maté—is an organic seduction of starbursts, earthy colors, and youthful abandon, just like the lifestyle it represents.”