Founded in 1963 by an Italian immigrant family, Pizza Nova began its journey from Lawrence Avenue East, west of Kennedy Road in Toronto, Canada. What began as a modest family business; turned into a giant in a few years! Today, the company boasts of serving its delicious pizza in more than 140 locations across Canada.
“…While the growing chain operates in the highly competitive fast-food sector, they have never compromised the authenticity and quality of their product. As the next generation takes over the stewardship of the company, Pizza Nova felt that their existing brand identity no longer effectively represented the quality of their product.”
Pizza Nova teamed up with Concrete, a Toronto-based creative agency, to overhaul its visual identity. From branding to packaging to the website, the Canadian design agency created a uniform look that would attract new customers and keep the old ones hooked.
“Concrete undertook a complete overhaul of the visual identity that involves all aspects of the brand: packaging, uniforms, signage and website.”
The outer cover of the packaging is white, while the wordmark in red finds its place on the top. The cursive typeface, which braces the side of the packaging, looks attractive and stylish.