Isle of Fiji is a new line of drinks created by the award-winning company Maison Ferrand. Plantation Rum is an artisanal collection of drinks created by the award-winning company. Plantation Rum procures ingredients from various islands and celebrates them on its packaging labels. Isle of Fiji is the latest from Plantation Rum that celebrates the richness of the Fiji Islands.
“From the pristine lagoons to the lush jungles, Plantation Isle of Fiji is an ode to the beauty of the Fiji Islands. This delicious rum is made using traditional techniques and local Fijian sugar cane. First aged in this tropical climate in bourbon casks, the rum is then sailed to the southwest of France for a second maturation in French oak casks. This double aging method paired with Fijian know-how creates a rum with warm notes of exotic fruits and raisins.”
Maison Ferrand teamed up with The Rooster, a Pasadena-based creative agency, to create packaging designs that would highlight “the very essence and beauty of Fiji Islands.” The design agency created attractive illustrations inspired by local flora and fauna of Fiji. In addition to highlighting the Lau banded iguana, the packaging design includes images of hibiscus and a blue parrot.
“Using vivid tropical colors – various shades of blue and fuchsia hues – we created a visual invitation to exoticism immediately conveying the ‘island’ feeling, reminiscent of what one may feel standing on a beautiful Fiji Island, under the sun.
The disruptive label shape, overwrapping the bottle but leaving the edges not properly overlapping, evokes a locally handcrafted effect.
The emblematic squat Plantation rum bottle and the raffia sleeve, a tribute to the history of rum, both Plantation Rum’s signature elements, eventually add the last layer to this new tropical offering.”