Designed by: PepsiCo Design & Innovation
Country: United States

Platform T

lovely-package-platform-t-6

Designed by Karsh Hagan | Country: United States

“To coincide with their brand launch and opening of their first tea lounge, Platform T needed packaging that embodied their fresh take on the tradition of tea. The custom copper tin with stamped logomark was designed to be sophisticated yet modern. The topographic pattern invites the drinker to dream of travel while the icons and typefaces show the brand’s playful nature. The smooth metallic tin contrasts the rustic wood and stone textures of the lounge’s interior. To further bring to life the lure of travel and the global story of tea, the packaging for their high-end reserve line was inspired by the ornate iron archways that frame train stations all over the globe.”

lovely-package-platform-t-2 lovely-package-platform-t-4 lovely-package-platform-t-5 lovely-package-platform-t-7 lovely-package-platform-t-1 lovely-package-platform-t-3

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Designed by: PepsiCo Design & Innovation
Country: United States

Platform T

lovely-package-platform-t-6

lovely-package-platform-t-6

Designed by Karsh Hagan | Country: United States

“To coincide with their brand launch and opening of their first tea lounge, Platform T needed packaging that embodied their fresh take on the tradition of tea. The custom copper tin with stamped logomark was designed to be sophisticated yet modern. The topographic pattern invites the drinker to dream of travel while the icons and typefaces show the brand’s playful nature. The smooth metallic tin contrasts the rustic wood and stone textures of the lounge’s interior. To further bring to life the lure of travel and the global story of tea, the packaging for their high-end reserve line was inspired by the ornate iron archways that frame train stations all over the globe.”

lovely-package-platform-t-2 lovely-package-platform-t-4 lovely-package-platform-t-5 lovely-package-platform-t-7 lovely-package-platform-t-1 lovely-package-platform-t-3

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