Lovely Package

Curating the very best packaging design

Pole & Line

June 24, 2015 | 2 Comments


Designed by Moxie Sozo | Country: United States

“American Tuna is owned by six families that practice a generations-old tradition of artisanal pole and line fishing. When American Tuna came to Moxie Sozo in early 2014, they were looking to create a brand for exclusive distribution at Whole Foods. Keeping in mind the unique way in which they harvest tuna, we developed two brands – Pole & Line and Deck Hand Premium Cat Food – to position the brand as the sustainable tuna of choice that you can trust. From inception to execution – we impacted every aspect of the brand on store shelves. The new brands quickly grew to over $1 million in sales. Due to their success, the brand now has six new products that will be launching in Whole Foods stores within the next few months.”



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2 Responses to “Pole & Line”

  1. Rasmus
    June 24th, 2015 @ 2:40 pm

    Nice colours. They make me happy. Same style as Mads Berg and Neil Stevens.

  2. Inkable Label Co.
    June 26th, 2015 @ 11:44 pm

    Beautiful! Love that the top label gives the consumer complete information, and with the signature detail of each captain no less. Truly supports the “Caught one at a time.” tagline.

    The subtle drop shadow on the logo elements works to add to the vintage feel while bringing the brand name forward–this fools you into thinking this is embossed at a glance.

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Lovely Package

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