Designed by: PepsiCo Design & Innovation
Country: United States

Popfish

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Designed by Daniel Neves & João Simi | Country: Brazil | Fonts used: VAG Rounded

“Popfish is a restaurant/shop located in Rio de Janeiro. The Design was inspired by Japanese and Tokyo imagery, using illustrations and characters to enhance its visual identity. A highlight in the visual identity is that each Popfish shop has a theme colour added to the shop’s name. The first one called Popfish Magenta. More than a restaurant, Popfish is an attempt to join gastronomy and design at the same spot.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Popfish

popfish1

popfish1

Designed by Daniel Neves & João Simi | Country: Brazil | Fonts used: VAG Rounded

“Popfish is a restaurant/shop located in Rio de Janeiro. The Design was inspired by Japanese and Tokyo imagery, using illustrations and characters to enhance its visual identity. A highlight in the visual identity is that each Popfish shop has a theme colour added to the shop’s name. The first one called Popfish Magenta. More than a restaurant, Popfish is an attempt to join gastronomy and design at the same spot.”

popfish2

popfish3

popfish4

popfish5

popfish6

popfish7

popfish8

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