Designed by: PepsiCo Design & Innovation
Country: United States
Designed by (calcco) | Country: Spain
“The development of this design is based on a fundamental premise: differentiation. The goal was to design a label which stands out from the competitors. There are three elements which revolve around the design of this Limited Edition: an organic decoration which is repeated as a pattern, a central vintage banner and a monochromatic scheme.”
Get the latest packaging design inspiration in your inbox:
Discover Maison de la Muse, an experimental project meshing traditional winemaking with modern AI design. Witness the creation of a vibrant, abstract label for an organic Chardonnay, using AI tools like Midjourney for image generation.
Turner Duckworth has revamped Vocation Brewery’s visual identity and packaging, highlighting the brand’s single-minded focus on crafting exemplary beer. The new design reinstates the brand’s eye mark, symbolizing its attention to detail and passion for brewing.
Tropicana rejuvenates its brand with Sunhouse, blending modern iconicity and heritage. The redesign emphasizes Tropicana’s legacy, highlighting its unique story and craftsmanship, making it stand out as the original, superior orange juice.
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
The “Zafferano del Re” logo features a contemporary depiction of King Alaric’s face framed within an irregular circle, evoking the design of ancient gold coins. Each package enhances this historical connection with a treasure map included inside, tying back to the legend of Alaric’s buried treasure.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by (calcco) | Country: Spain
“The development of this design is based on a fundamental premise: differentiation. The goal was to design a label which stands out from the competitors. There are three elements which revolve around the design of this Limited Edition: an organic decoration which is repeated as a pattern, a central vintage banner and a monochromatic scheme.”
