Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Moxie Sozo, Illustration by Stefanie Shank | Country: United States
“Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar’s ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar’s entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Moxie Sozo, Illustration by Stefanie Shank | Country: United States
“Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar’s ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar’s entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts.”
