Designed by: PepsiCo Design & Innovation
Country: United States

Pucko

1 Minute Read

pucko1

Designed by Neumeister | Country: Sweden

“Input: Pucko is the classic chocolate drink brand in Sweden with an iconic glass bottle. Arla Foods wanted to refine the brand identity that it would work on additional packaging types and sizes.

Output: A complete identity system that was successfully applied to new packaging types without losing the original look and feel of the brand.

Outcome: Considerable increase in sales indicating a successful transfer into new packaging types.”

pucko2

pucko3

pucko4

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Designed by PepsiCo Design & Innovation | Country: United States "Released in a series

Designed by: PepsiCo Design & Innovation
Country: United States

Pucko

1 Minute Read

pucko1

Designed by Neumeister | Country: Sweden

“Input: Pucko is the classic chocolate drink brand in Sweden with an iconic glass bottle. Arla Foods wanted to refine the brand identity that it would work on additional packaging types and sizes.

Output: A complete identity system that was successfully applied to new packaging types without losing the original look and feel of the brand.

Outcome: Considerable increase in sales indicating a successful transfer into new packaging types.”

pucko2

pucko3

pucko4

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