Lovely Package

Curating the very best packaging design

Real Chocolate

October 4, 2011 | 4 Comments

Designed by Studio Alto | Country: Australia | Fonts: Garage Gothic, Archer

“San Churro’s Real Chocolate is a product range developed in reaction to a chocolate market flooded with inferior ‘confectionary’ chocolate.

In the words of San Churro – “When it comes to chocolate, the truth is that there’s no substitute for REAL cocoa butter. It’s like ketchup without tomatoes, or an omelette without eggs – it’s the key, essential ingredient. Chocolate without it simply is not chocolate, but rather a sub-standard B-grade pretender: all show, no substance.”

The design response was to create something artisan, hand crafted and most importantly, REAL to reflect the product itself. The result being a range of products each with its own individual type execution and colour-way printed on 100% recycled card. A flexible solution to cater for any range expansion in the future.”


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4 Responses to “Real Chocolate”

  1. Steve
    October 4th, 2011 @ 11:32 am

    love this. i want some!

  2. Selektor
    October 5th, 2011 @ 7:33 am

    Beautiful work! The only thing is, that it doesn’t have a foil to prevent the chocolate from melting/sticking to the cardboard packaging.

  3. Meg Sylvia
    October 5th, 2011 @ 10:10 am

    Seriously in love with this packaging! The typography, the colors…everything looks great.

  4. Mark
    October 10th, 2011 @ 7:46 pm

    I’ve had some and they do come in foil (@selektor) – They must have removed it for the photographs. Packaging is great, right down to the copy…the chocolate tastes pretty good too.

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Lovely Package

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