Lovely Package

Curating the very best packaging design

Red Brick Brewery

November 24, 2014 | 1 Comment


Designed by Not Perfect | Y&R Vilnius | Country: Lithuania

“Task: To create visual identity for experimental Red Brick Beer Workshop, which has been set up in the 230 year-old red brick brewery on the Baltic Sea shore. A place where experiment and play with unconventional raw materials gives birth to small batches of unexpected and amusing sorts and flavours of beer.

Solution: Compelling and natural, over-simplistic design embraces the sea, declining all the décor-enriched beer designs, trying to merge the playful nature of craft beer with the sense of technological simplification, giving the feeling of hand-crafted quality.

Results: Employing vector graphics, we created modern minimalistic package design, conceptual seaside visual identity and a logo of a cart bearing three bricks, which stand for three distinct Red Brick Beer Workshop types of beer. Now every brick dreams of becoming a red brick…”

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One Response to “Red Brick Brewery”

  1. Chris Mazauskas
    July 8th, 2015 @ 6:42 am

    Where can I purchase this beer, as I enjoy Lithuanian brews. Aciu labai!

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