Designed by: PepsiCo Design & Innovation
Country: United States

Red Jak

1 Minute Read

redjak

Designed by OFB | Country: United States

Our brand sages found that the energy drink category had become saturated with adrenaline junkie hype and copy cat brands.  Our strategists suggested that we look to stylish trends in the beer industry and take a similar approach. The result was the complete reinvention of the Red Jak brand image and a unique personality in the category. The design created a new feel of sophistication and style geared toward a more discerning energy drink consumer who has an appreciation for style.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Red Jak

1 Minute Read

redjak

Designed by OFB | Country: United States

Our brand sages found that the energy drink category had become saturated with adrenaline junkie hype and copy cat brands.  Our strategists suggested that we look to stylish trends in the beer industry and take a similar approach. The result was the complete reinvention of the Red Jak brand image and a unique personality in the category. The design created a new feel of sophistication and style geared toward a more discerning energy drink consumer who has an appreciation for style.”

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