Designed by: PepsiCo Design & Innovation
Country: United States

Rellana Hair

1 Minute Read

rellanahair

Designed by Ogilvy & Mather Frankfurt | Country: Germany

“A highly cost-effective promotion for Rellana Hair®—a range of fringed yarn—with the potential to convince wool buyers directly at various points of sale. In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. Therefore, the packaging communicated the main use of the yarn: It is perfect for scarves and hats.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Rellana Hair

1 Minute Read
rellanahair

rellanahair

Designed by Ogilvy & Mather Frankfurt | Country: Germany

“A highly cost-effective promotion for Rellana Hair®—a range of fringed yarn—with the potential to convince wool buyers directly at various points of sale. In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. Therefore, the packaging communicated the main use of the yarn: It is perfect for scarves and hats.”

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