The packaging design for Cantina Pippia strives to re-establish the Vernaccia’s cultural status, infusing an industrial/folk character into the bottle with a sophisticated twist. The design draws heavily on a strong typographic element, a color palette that echoes the hues of the island, and the use of rough paper and a jagged dieline to convey a ‘down to earth’ taste to the product identity.
The Vernaccia aged variant, distinguished by its light cream label, is a premium product of Pippia’s winery. To enhance its elegance, the label features an embossed foil finish that complements the folk aesthetic of the wine. Each label is hand-filled and signed by the operator to indicate the vintage and lot number, underscoring the personal care taken with each bottle due to its short and limited production.
The packaging design also extends to a simple but impactful cardboard box for the bottles. The Havana box maintains a clear and minimal design, with a strong typographic element that communicates the brand’s mission and underscores its Sardinian heritage and pride – a sentiment that resonates deeply with the people of the land and the owner of the winery, Mr. Pippia.
The packaging design for Cantina Pippia was crafted by Mood Packaging Studio, based in Cagliari, Italy. The project delivers a range of design aspects including 2D Design, 3D Modelling, 3D Motion, Brand Design, Graphic Design, and Packaging Design. The creative team behind the project includes Creative Director Maurizio Serrenti, Graphic Designer Simone Pisano, and 3D artist Michele Puddu.
