Designed by: PepsiCo Design & Innovation
Country: United States

Ricard Unveils Limited Edition Summer 2024 Design by Lonsdale

6

For Ricard, the iconic anise-flavored liqueur from Marseille, the branding and design agency Lonsdale has conceived a limited edition for summer 2024. This design aims to bolster and celebrate Ricard’s roots in French popular culture.


The 2024 limited edition design perfectly embodies Ricard’s spirit and values of authenticity while also echoing the creative and avant-garde spirit of Paul Ricard, the brand’s founder in 1932. Lonsdale also crafted the key visual and the point-of-sale advertising.


The bottle is adorned with new colors and a disruptive design that blends retro and geometric styles. The founder’s name, Paul Ricard, is preserved on the neck in its original script typography. The inscription “Since 1932” remains engraved in relief on the shoulder of the bottle. “2024” is added to the bottom of the bottle in fine-outline typography.


Each year, Ricard, part of the Pernod Ricard group, releases limited editions of its famous pastis. Last year, in 2023, Lonsdale created a limited edition for Ricard in celebration of the Rugby World Cup. The Ricard bottle donned the colors of France, proving its commitment to moments of conviviality and its connection to French popular culture.


Since 1932, Ricard has established itself as one of the favorite aperitifs of the French. Ricard owes its reputation to a unique recipe, which has remained a secret since its creation by Paul Ricard. It stands out for the quality and variety of its natural ingredients: star anise, fennel anise, licorice, and aromatic plants from Provence.


This limited edition of Ricard will beautifully enhance your tables this summer, bringing freshness and cheerful aperitifs!



Ricard Unveils Limited Edition Summer 2024 Design by Lonsdale


Ricard Unveils Limited Edition Summer 2024 Design by Lonsdale


Ricard Unveils Limited Edition Summer 2024 Design by Lonsdale


Ricard Unveils Limited Edition Summer 2024 Design by Lonsdale


6

Get the latest packaging design inspiration in your inbox:

Popular designs

The Bra Guru

Most women are wearing the wrong size bra and that is a fact. The Bra Guru® is the first and only professional

Far Out Bar

Description: Far Out Bar is a cutting-edge packaging design project created for High Life Farms’ macrodose THC chocolate bars. This project involved

Tropicana’s Branding & Packaging Redesign by Sunhouse

Tropicana rejuvenates its brand with Sunhouse, blending modern iconicity and heritage. The redesign emphasizes Tropicana’s legacy, highlighting its unique story and craftsmanship, making it stand out as the original, superior orange juice.

Designed by: PepsiCo Design & Innovation
Country: United States

Ricard Unveils Limited Edition Summer 2024 Design by Lonsdale

6

For Ricard, the iconic anise-flavored liqueur from Marseille, the branding and design agency Lonsdale has conceived a limited edition for summer 2024. This design aims to bolster and celebrate Ricard’s roots in French popular culture.


The 2024 limited edition design perfectly embodies Ricard’s spirit and values of authenticity while also echoing the creative and avant-garde spirit of Paul Ricard, the brand’s founder in 1932. Lonsdale also crafted the key visual and the point-of-sale advertising.


The bottle is adorned with new colors and a disruptive design that blends retro and geometric styles. The founder’s name, Paul Ricard, is preserved on the neck in its original script typography. The inscription “Since 1932” remains engraved in relief on the shoulder of the bottle. “2024” is added to the bottom of the bottle in fine-outline typography.


Each year, Ricard, part of the Pernod Ricard group, releases limited editions of its famous pastis. Last year, in 2023, Lonsdale created a limited edition for Ricard in celebration of the Rugby World Cup. The Ricard bottle donned the colors of France, proving its commitment to moments of conviviality and its connection to French popular culture.


Since 1932, Ricard has established itself as one of the favorite aperitifs of the French. Ricard owes its reputation to a unique recipe, which has remained a secret since its creation by Paul Ricard. It stands out for the quality and variety of its natural ingredients: star anise, fennel anise, licorice, and aromatic plants from Provence.


This limited edition of Ricard will beautifully enhance your tables this summer, bringing freshness and cheerful aperitifs!



Ricard Unveils Limited Edition Summer 2024 Design by Lonsdale


Ricard Unveils Limited Edition Summer 2024 Design by Lonsdale


Ricard Unveils Limited Edition Summer 2024 Design by Lonsdale


Ricard Unveils Limited Edition Summer 2024 Design by Lonsdale


6
Previous slide
Next slide
Get the latest on packaging design in your inbox: