Designed by: PepsiCo Design & Innovation
Country: United States

RM Rum

1 Minute Read

lovely-package-rm-rum-5

Designed by Alexey Malina Studio | Country: Russia

“RM is a unique author’s rum created by Roman Milostivy. RM is a blend of several rums of the Carribean which undergoes it’s final aging in the North of Italy in three diffrent casks: acacia, Swiss oak, and, finally, cherry. The unusual cask strength of 56,8% is achieved by presence of an overproof rum. The rum has a long pleasant aftertaste and its aromas are revealed gradually due to the use of multiple casks and high strength.

In the packaging design we tried to reflect the author’s approach and unusual strength of rum. For this purpose we used a symbol of a bomb in the title which also helped us to reflect the name of the drink, and placed a dictionary article with author’s definition of rum. Each bottle is limited edition and signed by the author.”

lovely-package-rm-rum-1 lovely-package-rm-rum-4 lovely-package-rm-rum-2 lovely-package-rm-rum-3

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Designed by: PepsiCo Design & Innovation
Country: United States

RM Rum

1 Minute Read

lovely-package-rm-rum-5

Designed by Alexey Malina Studio | Country: Russia

“RM is a unique author’s rum created by Roman Milostivy. RM is a blend of several rums of the Carribean which undergoes it’s final aging in the North of Italy in three diffrent casks: acacia, Swiss oak, and, finally, cherry. The unusual cask strength of 56,8% is achieved by presence of an overproof rum. The rum has a long pleasant aftertaste and its aromas are revealed gradually due to the use of multiple casks and high strength.

In the packaging design we tried to reflect the author’s approach and unusual strength of rum. For this purpose we used a symbol of a bomb in the title which also helped us to reflect the name of the drink, and placed a dictionary article with author’s definition of rum. Each bottle is limited edition and signed by the author.”

lovely-package-rm-rum-1 lovely-package-rm-rum-4 lovely-package-rm-rum-2 lovely-package-rm-rum-3

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