Designed by: PepsiCo Design & Innovation
Country: United States

Robot Food x Vocation Brewery

lovely-package-robot-food-vocation-brewery-13

Designed by Robot Food | Country: United Kingdom

“Robot Food created Vocation’s branding earlier this year. For Christmas 2015 the agency and brewery joined forces to create Naughty & Nice, a limited edition chocolate stout brimming with festive flavour.

Robot Food and Vocation Brewery make a good team. Both share a challenger ethos, which lives and breathes in Vocation’s uncompromisingly delicious craft beers, and in Robot Food’s distinctive brand designs.

Naughty & Nice is a collaborative project. The decadent chocolate stout is smooth and warming, and combines a naughtily high ABV with some seriously festive flavours. Comprising of just 1323 limited edition 750ml bottles, Robot Food developed the idea with head brewer, John and got suck in brewing up the single batch.”

lovely-package-robot-food-vocation-brewery-9 lovely-package-robot-food-vocation-brewery-8 lovely-package-robot-food-vocation-brewery-7 lovely-package-robot-food-vocation-brewery-10

“The name, developed by Robot Food, nods to the well-known Christmas song and follows the same naming system as Vocation’s other beers (Heart & Soul, Divide & Conquer). Elegant, intricate label illustrations, done in-house at Robot Food, are set off with beautiful gold foil for a festive twist on Vocation’s usual brand architecture. To give friends and clients an exclusive gift, Robot Food hand labeled and boxed 100 of the bottles in bespoke wooden, laser-etched cases, and numbered each.

Simon Forster, Creative Director at Robot Food, said, “Creative collaboration, craft beer and Christmas are three of our favourite things and together, we’ve made a stunning beer we can be proud of. The craft, attention to detail and sheer passion for quality from both sides is evident. This is a truly special chocolate stout, perfect for sipping in front of the fire on a cold, dark evening.”

John Hickling, owner of Vocation Brewery, said, “I love working with Robot Food, and Naughty & Nice is our latest successful collaboration. It’s a fantastic chocolate stout and the striking design looks every bit as delicious as it tastes.”

lovely-package-robot-food-vocation-brewery-1 lovely-package-robot-food-vocation-brewery-2 lovely-package-robot-food-vocation-brewery-3 lovely-package-robot-food-vocation-brewery-4 lovely-package-robot-food-vocation-brewery-5 lovely-package-robot-food-vocation-brewery-6 lovely-package-robot-food-vocation-brewery-11

Get the latest packaging design inspiration in your inbox:

Popular designs

Over the wave

This Kombucha originates in Lombok, Indonesia, where its paradise beaches attract hundreds of surfers eager to ride the waves. When you surf,

Far Out Bar

Description: Far Out Bar is a cutting-edge packaging design project created for High Life Farms’ macrodose THC chocolate bars. This project involved

Burma Love Rebrand

Love at First BiteAs an extension of the Burma Superstar restaurant in San Francisco, Burma Love Foods gives diners an opportunity to

Designed by: PepsiCo Design & Innovation
Country: United States

Robot Food x Vocation Brewery

lovely-package-robot-food-vocation-brewery-13

lovely-package-robot-food-vocation-brewery-13

Designed by Robot Food | Country: United Kingdom

“Robot Food created Vocation’s branding earlier this year. For Christmas 2015 the agency and brewery joined forces to create Naughty & Nice, a limited edition chocolate stout brimming with festive flavour.

Robot Food and Vocation Brewery make a good team. Both share a challenger ethos, which lives and breathes in Vocation’s uncompromisingly delicious craft beers, and in Robot Food’s distinctive brand designs.

Naughty & Nice is a collaborative project. The decadent chocolate stout is smooth and warming, and combines a naughtily high ABV with some seriously festive flavours. Comprising of just 1323 limited edition 750ml bottles, Robot Food developed the idea with head brewer, John and got suck in brewing up the single batch.”

lovely-package-robot-food-vocation-brewery-9 lovely-package-robot-food-vocation-brewery-8 lovely-package-robot-food-vocation-brewery-7 lovely-package-robot-food-vocation-brewery-10

“The name, developed by Robot Food, nods to the well-known Christmas song and follows the same naming system as Vocation’s other beers (Heart & Soul, Divide & Conquer). Elegant, intricate label illustrations, done in-house at Robot Food, are set off with beautiful gold foil for a festive twist on Vocation’s usual brand architecture. To give friends and clients an exclusive gift, Robot Food hand labeled and boxed 100 of the bottles in bespoke wooden, laser-etched cases, and numbered each.

Simon Forster, Creative Director at Robot Food, said, “Creative collaboration, craft beer and Christmas are three of our favourite things and together, we’ve made a stunning beer we can be proud of. The craft, attention to detail and sheer passion for quality from both sides is evident. This is a truly special chocolate stout, perfect for sipping in front of the fire on a cold, dark evening.”

John Hickling, owner of Vocation Brewery, said, “I love working with Robot Food, and Naughty & Nice is our latest successful collaboration. It’s a fantastic chocolate stout and the striking design looks every bit as delicious as it tastes.”

lovely-package-robot-food-vocation-brewery-1 lovely-package-robot-food-vocation-brewery-2 lovely-package-robot-food-vocation-brewery-3 lovely-package-robot-food-vocation-brewery-4 lovely-package-robot-food-vocation-brewery-5 lovely-package-robot-food-vocation-brewery-6 lovely-package-robot-food-vocation-brewery-11

Previous slide
Next slide

Explore more great package design

Get the latest on packaging design in your inbox: