Designed by: PepsiCo Design & Innovation
Country: United States

Selfridges & Co

1 Minute Read

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Designed by Dave Richmond | Country: United Kingdom | Font: Trade Gothic

“A re-branded food range that echo the store’s forward thinking and contemporary attitude towards retail. Although there were over 100 own brand products within the store it was somewhat unrecognisable and lacked shelf presence. Our approach was to create a range that was unique; that did not follow any traditional sector cues. Colour coding everything black would make an incredible statement with only the type to reflect what was inside for example strawberry jam would have pink type. The typeface use

d was trade gothic range left and all the same point size across the range where possible. This ensured clarity and uniformity.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Selfridges & Co

1 Minute Read

se1

Designed by Dave Richmond | Country: United Kingdom | Font: Trade Gothic

“A re-branded food range that echo the store’s forward thinking and contemporary attitude towards retail. Although there were over 100 own brand products within the store it was somewhat unrecognisable and lacked shelf presence. Our approach was to create a range that was unique; that did not follow any traditional sector cues. Colour coding everything black would make an incredible statement with only the type to reflect what was inside for example strawberry jam would have pink type. The typeface use

d was trade gothic range left and all the same point size across the range where possible. This ensured clarity and uniformity.”

se5

se4

se3

se2

zp8497586rq
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