Designed by: PepsiCo Design & Innovation
Country: United States

Shapy

1 Minute Read

I love the energy that this packaging evokes, so fitting for it’s category.

“To use the design to emphasise the basic, concrete idea behind the whole product series: clear results in user-friendly packaging. To use the design concept to give a sense of what it takes, once you have decided
to get in shape.”

Designed by BVD.

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Food that's every bit as simple as a hunter on

Designed by: PepsiCo Design & Innovation
Country: United States

Shapy

1 Minute Read

I love the energy that this packaging evokes, so fitting for it’s category.

“To use the design to emphasise the basic, concrete idea behind the whole product series: clear results in user-friendly packaging. To use the design concept to give a sense of what it takes, once you have decided
to get in shape.”

Designed by BVD.

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