Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Pearlfisher | Country: United States
“Task: Strategic redesign of the Simply Enjoy range to reflect the brand’s new super premium offer and positioning.
Scope: Brand strategy, identity design, tone of voice and packaging graphics.
Solution: A design that speaks to luxurious indulgence, focusing on the pleasures of food from around the world through vibrant color and photography that highlights the artisanal-style of the range.”
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Earthling Studio revitalizes JUBEL’s brand identity, focusing on uniqueness, adaptability, and branded experiences. The beer brand is known for its “dangerously refreshing” taste, merging cider’s crispness with lager’s sessionability.
Explore the challenging journey of CUDO transitioning from minimalist glass packaging to can solutions for kombucha. Learn about our organic abstraction-inspired design, new brand strategy, and how we captured the essence of kombucha.
“Developing Living Things packaging involved multiple design stages, feedback, and refinement. With extensive market research, collaboration with brand strategist Jose Debate and design agency Studio Nari, we created a strong, recognizable brand identity appealing to health-conscious, trend-setting millennials and Gen Z.”
Discover Castlaw gin’s unique design that symbolizes unity with nature, featuring a snake pattern on the bottle. The brand’s production approach combines traditional methods, modern technologies and secret developments, providing a mysterious, flavorful drinking experience.
Absolut introduces its new honey-flavoured vodka, Absolut Hunni. The striking bottle design, created by JDO, features a bee-inspired black and yellow motif, distinguishing it in a market saturated with fruit-flavoured options.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Pearlfisher | Country: United States
“Task: Strategic redesign of the Simply Enjoy range to reflect the brand’s new super premium offer and positioning.
Scope: Brand strategy, identity design, tone of voice and packaging graphics.
Solution: A design that speaks to luxurious indulgence, focusing on the pleasures of food from around the world through vibrant color and photography that highlights the artisanal-style of the range.”
