Designed by: PepsiCo Design & Innovation
Country: United States

Simply Nuts Packaging Design By Studio Oeding

1

Designed by: Studio Oeding | Country: Germany

The market is crowded with brands that offer milk alternatives. It is extremely difficult for a start-up to make a difference if it does not set itself apart from the crowd. 

Simply Nuts is a cashew milk brand with “the highest percentage of cashew in Germany.”

Studio Oeding was approached by Simply Design to develop a new consumer brand in the milk alternative segment based on intensive market and design analyses.”

“…The cashew drink product family consists of three varieties and was to be the first to be launched in the German FMCG market in fall 2021. The packaging design should visualize the brand and product concept and lead to a clear differentiation in the market and stand out.”

Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding

The Packaging

Studio Oeding, a Hamburg-based design solution studio, created illustrations for the packaging label that highlight “the brand’s natural qualities.” The maximalist design elements incorporated by the studio enhance the look and feel of the brand.

Handmade illustrations with natural motifs from Benin’s jungle as well as a power animal per variety and together with the intense color code offer a clear differentiation with strong shelf impact as well as clear variety differentiation. Sustainability is important to the family and ranges from packaging materials to production processes. Plant-based packaging materials with 20% less CO2 emissions than usual are the start, and the increase in sustainable material selection is in line with the family values of sustainability, fairness and quality. Only whole cashews are processed and not roasted, which saves energy. And in the growing countries, the family business supports school construction projects, investing in the future.”

1

Get the latest packaging design inspiration in your inbox:

Popular designs

Rebranding Mayawell: A Blend of Mexican Heritage and Healthy Living

Discover Mayawell, a Mexican-owned beverage company that celebrates its heritage with natural, organic, and prebiotic drinks. The rebranding strikes a balance between traditional elements and contemporary design, offering a unique, healthy alternative to traditional sodas.

Innovative Mushroom-Based Packaging Used in Haircare Industry

Explore the sustainable revolution in the beauty industry, as haircare brand The Rootist partners with Morae and Evocative to create fully biodegradable and compostable packaging made from mushroom roots. An innovative solution for eco-friendly beauty essentials.

Luxurious Packaging Design for Saudi Chocolatier Fahda by TOLD

Discover how TOLD transformed the packaging of Saudi chocolate brand Fahda, creating an opulent unboxing experience with liquid gold lettering, cheetah iconography, and intricately embossed jungle landscapes. A luxury experience even before tasting the chocolate.

Designed by: PepsiCo Design & Innovation
Country: United States

Simply Nuts Packaging Design By Studio Oeding

1
StudioOeding_SimplyNuts_08_Trays_1600x1200_72dpi

Designed by: Studio Oeding | Country: Germany

The market is crowded with brands that offer milk alternatives. It is extremely difficult for a start-up to make a difference if it does not set itself apart from the crowd. 

Simply Nuts is a cashew milk brand with “the highest percentage of cashew in Germany.”

Studio Oeding was approached by Simply Design to develop a new consumer brand in the milk alternative segment based on intensive market and design analyses.”

“…The cashew drink product family consists of three varieties and was to be the first to be launched in the German FMCG market in fall 2021. The packaging design should visualize the brand and product concept and lead to a clear differentiation in the market and stand out.”

Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding
Simply Nuts Packaging Design By Studio Oeding

The Packaging

Studio Oeding, a Hamburg-based design solution studio, created illustrations for the packaging label that highlight “the brand’s natural qualities.” The maximalist design elements incorporated by the studio enhance the look and feel of the brand.

Handmade illustrations with natural motifs from Benin’s jungle as well as a power animal per variety and together with the intense color code offer a clear differentiation with strong shelf impact as well as clear variety differentiation. Sustainability is important to the family and ranges from packaging materials to production processes. Plant-based packaging materials with 20% less CO2 emissions than usual are the start, and the increase in sustainable material selection is in line with the family values of sustainability, fairness and quality. Only whole cashews are processed and not roasted, which saves energy. And in the growing countries, the family business supports school construction projects, investing in the future.”

1
Previous slide
Next slide
Get the latest on packaging design in your inbox: