Designed by The Creative Method | Country: Australia

“Brief: Potato Magics created a new generation of chip that is lighter, less fattening and ultimately healthier than the competition. Off the back of this they were able to get chips into the primary schools as part of a healthy choice range. They needed to appeal to the 5-12 year old bracket, they also needed to be bright and bold and inform children, teachers and parents about their benefits.

Solution: As part of the process is to process and cook the chips with their skins on this was settled on as the final name. From here the design solution was simple, create a range of packages that looked to re-enforce the name skins whilst also bringing a new dimension. The range consists of a number of different animal skins that have been re-coloured to reflect the different flavours. A rip in the packaging is used to communicate the benefits while while stamps are also used to pull out other useful nutritional information.”