Designed by: PepsiCo Design & Innovation
Country: United States
Design by Neumeister | Country: Sweden | Fonts used: Neue Helvetica
“Input: Moist Snuff, a smokeless tobacco product placed under your upper lip, is widely associated with a blue-collar culture in Sweden. The company behind Skruf wanted to reposition the brand and appeal to a wider audience.
Output: New packaging in white that made the brand feel exclusive, luxurious, contemporary and unisex.
Outcome: Substantial increase in sales despite the declining market.”
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Overview: In response to my client’s vision for a Cape Cod themed beverage brand, I embarked on the journey to create The Port
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This preliminary packaging concept is from a project exploring our client’s brand progression from a premium perfume brand to include values towards
Designed by: PepsiCo Design & Innovation
Country: United States
Design by Neumeister | Country: Sweden | Fonts used: Neue Helvetica
“Input: Moist Snuff, a smokeless tobacco product placed under your upper lip, is widely associated with a blue-collar culture in Sweden. The company behind Skruf wanted to reposition the brand and appeal to a wider audience.
Output: New packaging in white that made the brand feel exclusive, luxurious, contemporary and unisex.
Outcome: Substantial increase in sales despite the declining market.”
