London-based branding and packaging design agency Slice Design Limited recently gave Gazebo Foods a new look.
Gazebo Foods has been in the street food business for over 35 years. With the rebrand, the Indian street food specialists take in a premium avatar. The challenge for Slice Design was to create a branding that would help position the street food company as high-end and one of a kind that offers special gourmet foods.
Slice Designs mentions the following:
“Some world foods can seem a little bland and lackluster. Street food is not just about the eating, it’s about the hustle, bustle and vibrancy of the contemporary urban street market. Based on a positioning of “Color your life” we created a new vibrant and energetic packaging design for Gazebo that captures this spirit.”
The packaging is extremely colorful and reminds the customers of the Indian festival of colors, Holi.
“Peeled-off posters, paint spray and graffiti capture the modern urban environment and evoke the different layers of culinary expertise, discovery of flavors and decades of experience that go into creating the most authentic street food.”