Snackzilla, a handmade cookie brand, boasts of making biscuits with 40 percent less sugar. Furthermore, Snackzilla products are free of artificial colors, preservatives, and flavors. The major challenge for the branding agency creating the packaging design was to make illustrations that would attract school-going children and communicate the health benefits to the parents.
“To stand out amongst competitors in the category where brand styles are often ‘cute’ or focused on nature, we used a contemporary, character-led illustration style paired with comic book design cues and a rebellious tone of voice. Clear health claims are part of the overall aesthetic and brand communication, so they don’t compromise on the fun!
Snackzilla’s purpose is not only to be better for kids but to be better for the planet too, so we worked with Founder Marieke to ensure that the design was effective on the sustainable flow-wrap material – a fully recyclable and compostable fiber paper.”
Snackzilla approached Kingdom & Sparrow, a Falmouth-based branding agency, to create packaging illustrations that would attract 5 to 13 years old children. The branding agency used comic book-style illustrations along with stating the health benefits on the packaging.
“With fun and imagination at the heart of it, the result is a category-challenger brand that’s loved by parents and kids alike.
Snackzilla launched in 2019, and after a strong two years of growth, in early 2021 announced that Warburtons had taken a minority stake in the company, paving the way for more exciting things to come.”